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Sunday, April 04, 2010



Hey - glad to find this post! Love that you're so focused on the self-evaluation, planning, and strategizing. So much of what we do as moms, based on the fact that we're pulled in so many directions, means that it's hard to find the time to even start with step 1 - finding out what we love to do or what we're skilled at - and this is a great map for those who think they may want to give it a shot.

I'm gonna throw in there a few more things, based on my own experiences, as well:
1 - Networking. A huge part of my current entrepreneurial venture (Foiled Cupcakes,, Chicago's only online order and personal delivery cupcake service) is rooted in the relationships I've built OUTSIDE of working from a home office. All of our employees are virtual, but as a full-blooded entrepreneur, I crave interaction daily with people who are in the same boat as I am. Building these relationships via networking means that you'll also get the word out quickly.
2 - Trying things out. As a mom, I know it's tough to risk something to see if it'll fly. But I have found that if I just plan and plan, nothing happens. I have to actually test something and then evaluate it post-throwing-it-out-there. Otherwise, how will I gain any confidence that what I'm thinking is AWESOME is actually AWESOME (or that it sucks?)
3 - Get the support of loved ones. Entrepreneurs work a lot. It's in our blood. As much as we don't want to, most of us are workaholics. So we have to find support - from friends, family, neighbors - to help with kids, to remind us of our priorities, to get an occasional night to promote our companies, etc. There's no way I could have started three companies without the support of my family and friends. I'm so fortunate!

Alright, stepping off my soapbox and looking forward to what other people have to say about this. Happy business-starting!

Stephenie O

"Look at selling yourself as a natural outgrowth of delivering excellent value." Good advice, Katherine. I'm making that today's mantra.

Invoice factoring

One of the biggest mistakes start ups make is to assume a lot of people will want to buy a particular product or service, because the business owner likes the ideas or knows one or two people who want the product or service. To minimize your risk for loss, never assume there is a market. Research the idea. Talk to real potential prospects to find out if what you want to sell is something they'd be interested in buying, and if so, what they'd pay for the product or service.

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