Startup Sunday
Yesterday I saw social media guru Peter Shankman speak for the second time, and even got to meet his mom. (She's adorable.) He told many of the same jokes I'd heard before but the interstitial material was somewhat adjusted for the audience of journalists, freelance writers and book authors. One of the points that resonated most with me was his advice to make a backup plan for success.
I am risk averse, as I've blogged before. That's why I never thought I would become an entrepreneur. But while I love to plan, there is a limit. I plan vacations, child care, future spending and major career moves. It never occurred to me to make a back-up plan for success.
Shankman's point is certainly a valid one. By telling would-be entrepreneurs to make a back-up plan in case they fail, we're unwittingly sending the message: "You're such a loser; you're bound to screw it up!" Certainly, there's research documenting the power of visualizing the outcome you want. (Another speaker at the American Society of Journalists and Authors conference, Kevin Daum, went so far as to tattoo the words "New York Times Best Seller" on his chest as a means of constantly reminding himself of his goal.)